nestle

Nestlé

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Point Of Sale Displays

``We couldn't be happier with this promotion. Besides from looking great, our customers really resonated with the messaging.``

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world and employees 328,000 people.

Nestlé Canada was looking for a way to connect with their customers at a store level to increase sales of their confectionary. Based on market research, a “green” promotion was created that offered a chance to win a Ford Escape Hybrid.

[bsf-info-box icon=”Defaults-cogs gears” icon_size=”24″ icon_color=”#aaaaaa” icon_style=”advanced” icon_color_bg=”” icon_border_style=”solid” icon_color_border=”rgba(170,170,170,0.3)” icon_border_size=”2″ icon_border_radius=”500″ icon_border_spacing=”50″ title=”The Challenge” pos=”left” title_font=”font_family:|font_call:” title_font_style=”font-weight:700;” desc_font=”font_family:|font_call:” title_font_size=”desktop:22px;” title_font_line_height=”desktop:26px;” css_info_box=”.vc_custom_1550248361472{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 25px !important;}”]With the competitive confectionary landscape at a store level, a promotional campaign was requested to be developed and deployed.[/bsf-info-box][bsf-info-box icon=”Defaults-lightbulb-o” icon_size=”24″ icon_color=”#aaaaaa” icon_style=”advanced” icon_color_bg=”” icon_border_style=”solid” icon_color_border=”rgba(170,170,170,0.3)” icon_border_size=”2″ icon_border_radius=”500″ icon_border_spacing=”50″ title=”The Solution” pos=”left” title_font=”font_family:|font_call:” title_font_style=”font-weight:700;” title_font_size=”desktop:22px;” title_font_line_height=”desktop:26px;” css_info_box=”.vc_custom_1550248369065{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 25px !important;}”]A “green” campaign was developed that offered customers a chance to win a Ford Escape Hybrid. The campaign consisted of floor displays, table displays, skid wraps, danglers and an anchor display.[/bsf-info-box][bsf-info-box icon=”Defaults-rocket” icon_size=”24″ icon_color=”#aaaaaa” icon_style=”advanced” icon_color_bg=”” icon_border_style=”solid” icon_color_border=”rgba(170,170,170,0.3)” icon_border_size=”2″ icon_border_radius=”500″ icon_border_spacing=”50″ title=”The Result” pos=”left” title_font=”font_family:|font_call:” title_font_style=”font-weight:700;” title_font_size=”desktop:22px;” title_font_line_height=”desktop:26px;” css_info_box=”.vc_custom_1550248376568{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 25px !important;}”]Customers resonated very well. Confectionary sales increased on launch of the campaign, and a higher than expected amount of entries were received to win the Ford Escape Hybrid.[/bsf-info-box]
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