Point Of Sale Displays

``We couldn't be happier with this promotion. Besides from looking great, our customers really resonated with the messaging.``

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world and employees 328,000 people.

Nestlé Canada was looking for a way to connect with their customers at a store level to increase sales of their confectionary. Based on market research, a “green” promotion was created that offered a chance to win a Ford Escape Hybrid.

The Challenge

With the competitive confectionary landscape at a store level, a promotional campaign was requested to be developed and deployed.

The Solution

A “green” campaign was developed that offered customers a chance to win a Ford Escape Hybrid. The campaign consisted of floor displays, table displays, skid wraps, danglers and an anchor display.

The Result

Customers resonated very well. Confectionary sales increased on launch of the campaign, and a higher than expected amount of entries were received to win the Ford Escape Hybrid.