McDonald’s was founded in1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. It’s currently the world’s largest restaurant chain serving over 69 million customers daily in over 100 countries.
Launched in 1987, McDonald’s Monopoly game is one of the fast-food chain’s longest-running marketing promotions. Customers collect the Monopoly game pieces and tokens attached to McDonald’s packaging for a chance to win up to $1 million.
The goal of the Monopoly ambiance creative was to bring the game to life within the restaurant. Iconic imagery was placed throughout the drive through, point of order and dining room to keep the program top-of-mind to guests.