Children's Aid Society

Awareness Campaign

``We're very impressed with how impactful these posters turned out``

The Children’s Aid Society of Toronto has been keeping children and youth safe, strengthening families and providing alternate care for children and youth who are unable to remain in their home. Working with diverse communities to support families during times of crisis, to ensure the safety of the child/youth. CAS is the largest board governed child welfare agency in North America.

The “Words Scar” awareness campaign posters were displayed in subways and bus shelters within the city. The purpose was to bring to light that verbal abuse is just as damaging to children as physical abuse. The posters featured young children with negative words surrounding them.

typographical poster1
typographical poster2
typographical poster3